imported wine will share 40% of the whole wine market of China

China has again grabbed the world’s attention with the high growth of its wine market. Whilethe annual growth rate of global wine industry is less than 1%, the annual growth rate of Chinese wine industry exceeds 10%. In prospect terms of of increase in demand, wine is an industry that is growing exponentially in China.

Wine imports from China in 2010 increased 67% and 81% by volume and by value respectively from 2009. Wine exporting countries such as France, Australia, Italy, Spain, US, Chile and South Africa have had a strong presence in China for years. New brands of different origins are finding ways into Chinese homes each year. This brief provides a quick overview of the

Chinese wine market for European SMEs to make a more informed decision when entering China.In these recent years, imported wine has accelerated developing speed into China market. Native Chinese vintners facing big challenges. According to the chinacir China market research data, for thirst three quarters of 2011, China has imported 290 million litre wine, a 31.8% increase to the same period of last year; that accounts for 149 million US$, a 67.5% increase; average price of these imported wine is now 5.2 US$ per litre, 27.2% up. EU as the biggest source region, for the first three quarter, has exported to China 200 million litre, up 71.1%, accounting for 69% of China’s total amount of volume of imported wine rising by 7% to last year. Among the EU countries, import wine from France 110 million litre, rising by 60.8%; Spain 57.76 million, rising by 96/3%; Chile 34.54 million, rising by 20.1%; and Australia 32.73 million, rising by 19.6%.

Some people believe that in the coming five years, imported wine will share 40% of the whole wine market of China.